Our Beginning

Founded in 1999, Mood Lips was created with a simple but powerful idea: beauty should celebrate individuality. At a time when trends often dictated a single “it” shade, we believed your lips should reflect you. From day one, our mission has been to create products that adapt, transform, and express your unique energy — not mask it.

The Magic of Color

Our signature color-changing lipstick is more than a beauty product — it’s an experience. Designed to react with your body’s natural chemistry, each shade transforms into a personalized hue that is uniquely yours. No two applications are exactly the same, because no two people are the same. It’s beauty powered by individuality.

Quality You Can Feel

For over two decades, we’ve remained committed to creating lip products that feel as good as they look. Smooth application, long-lasting wear, and comfortable hydration are at the heart of every formula. We blend innovation with trusted craftsmanship to ensure every swipe delivers confidence.

Your Mood. Your Shade. Your Moment.

At Mood Lips, beauty isn’t about fitting in — it’s about standing out. Every smile tells a story, and every shade reveals something personal. Thank you for being part of our journey since 1999. We can’t wait to see how your mood shows up today.